At the concert in May 2017, Brahms’ Ein Deutsches Requiem, randomly chosen members of the audience were asked to complete a questionnaire about the Choir and the performance. The results were comprehensive and made for interesting reading.
The main messages emerging from the survey are:
- We are truly a community choir. We have a loyal audience that is largely made up of our family and friends who mostly live in the Northern Beaches.
- We please our audience. They like what we sing and how we sing it; they like the venue and the ambiance.
- Our audience have a preference for concerts with a full-scale orchestra but would be willing to accept smaller ensembles.
- There is a perception that the orchestra may overwhelm the sound of the choir.
- Afternoon concerts are preferred to evening ones.
However, we should not be complacent. As a result of the survey, the Committee will address the following points.
- The family/friends’ sector of our audience is probably saturated. There is not much we can do to increase audience loyalty or attract a larger audience made up of family and friends. However, there could be a marketing opportunity through increased exposure in the Manly Daily and placement of posters.
- It is unlikely that any marketing opportunities beyond our area would reap benefits. If we wanted to extend our exposure, we would have to engage in more intensive marketing.
- We should consider having all or two of our yearly concerts in the afternoon rather than evening.
- We need not expect strong disapproval if for financial or other reasons we perform with less than a full orchestra.
Click here to read the report in full.