Audience Survey 2017

At the concert in May 2017, Brahms’ Ein Deutsches Requiem, randomly chosen members of the audience were asked to complete a questionnaire about the Choir and the performance.  The results were comprehensive and made for interesting reading.

The main messages emerging from the survey are:

  • We are truly a community choir.  We have a loyal audience that is largely made up of our family and friends who mostly live in the Northern Beaches.
  • We please our audience.  They like what we sing and how we sing it; they like the venue and the ambiance.
  • Our audience have a preference for concerts with a full-scale orchestra but would be willing to accept smaller ensembles.
  • There is a perception that the orchestra may overwhelm the sound of the choir.
  • Afternoon concerts are preferred to evening ones.

However, we should not be complacent.  As a result of the survey, the Committee will address the following points.

  • The family/friends’ sector of our audience is probably saturated.  There is not much we can do to increase audience loyalty or attract a larger audience made up of family and friends.  However, there could be a marketing opportunity through increased exposure in the Manly Daily and placement of posters.
  • It is unlikely that any marketing opportunities beyond our area would reap benefits.  If we wanted to extend our exposure, we would have to engage in more intensive marketing.
  • We should consider having all or two of our yearly concerts in the afternoon rather than evening.
  • We need not expect strong disapproval if for financial or other reasons we perform with less than a full orchestra.

Click here to read the report in full.